After the servicing industry, the retailing, airlines and banking
industries are most accommodative in terms of loyalty system deployment
and concept acceptance. In the recent years, the loyalty concept has
beginning to shift from monetary-benefit-reward based to
customer-relationship based, giving customer a long term emotional
rather than rational added value services.
With this shift in loyalty concept, we redefine loyalty deployment
across multiple industries to be “consumer-friendly loyalty” program. A
consumer loyalty program should posses a strategy that identifies,
maintains and increase the output of the best customers through a value
added, interactive and a long-term focused relation. A great loyalty
program must be able to recruit, retain and grow the customer base.
Be it a loyalty bureau services, stand alone loyalty program, co-branded
or add-on service for a credit card program, CMS Loyalty provides
comprehensive features and tools for the card issuer to maintain the
most dynamic loyalty campaign demanded.
CMS Loyalty characteristics:
- Proven and implemented across different industries Oil and Gas,
Retailers/Mall, Financial Industry, Airlines, Multi-Party, concept just to name a few.
- Supports multiple input option (Smartcard, Magnetic Strips, RFID) or
communication interfaces (GPRS, GSM, TCP, Dial-up).
- No 2 loyalty program is the same. Modular sub systems allows for easy
customization to fit your businesses needs.
- Scalable – Upgrade as you grow. Some of the more advanced features are
not needed until the program matured.
- CMS Loyalty Enterprise Software – Complete ownership of the software
with the support from our business consultants and subject specialists to refine your loyalty approach.
- Outsources Services – Concentrate on your business. Outsourced the IT
and management of the loyalty program to us. We execute the marketing idea for you. Suitable for SME business.